NAPA Auto Parts

Created for Northeastern Illinois University's UX program.

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The Problem

It is anticipated that the auto parts market will reach $20 billion in online sales in 2022.

NAPA Auto Parts is losing business by providing a website that is overwhelming and challenging to use. NAPA could considerably grow its online sales by providing an excellent user experience. 

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The Solution

There is an opportunity for NAPA Auto Parts to increase engagement and profits by simplifying their layout.

I led user research and built a prototype to redesign and optimize NAPA Auto Part’s purchase process.

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Timeline

I completed this redesign project over a four week period.

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My Contributions

• User Research
• Experience Design
• Prototype
• User Testing

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The Results

I delivered a high-fidelity prototype that improves upon the current website by simplifying the layout and information architecture. 

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View the case study in my portfolio

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