NAPA Auto Parts
Improving part selection and purchase confidence for a broad range of users
The Problem
NAPA serves a wide range of users—from professional mechanics to everyday car owners—and each group approaches part shopping differently.
The original experience required users to interpret complex information and decide on parts with limited guidance, which often led to hesitation or confusion.
The goal was to rethink the experience so it felt more straightforward and supportive for anyone trying to find and buy the right parts.
Timeline
Completed during a 4 week sprint.
The Approach
I started by exploring user goals and behaviors to understand where people were getting stuck. From there I:
- Conducted research to understand user goals, knowledge gaps, and decision-making behaviors
- Identified friction points in part discovery, comparison, and checkout
- Synthesized insights to clarify information hierarchy, labeling, and guidance
- Collaborated with cross-functional partners to balance usability, technical constraints, and business requirements
The Solution
The redesigned experience focuses on clarity and guidance. We simplified the layout and emphasized key actions so users could find what they needed without feeling overwhelmed.
Helpful cues and clean information hierarchy made it easier for both novice and experienced shoppers to move through the process with confidence.
Impact & Outcomes
- Improved clarity around part selection and compatibility
- Reduced hesitation during key decision and checkout moments
- Supported mixed levels of expertise within a single, cohesive flow
- Reinforced that purchasing is simple, supported, and easy to recover from
The Results
This project reinforced the importance of designing for mixed expertise—creating experiences that feel approachable to new users while remaining efficient for experts.
